Home / Business and Economy / Fashion Jewellery Brand Rubans Secures Major Investment, Poised for Expansion
Fashion Jewellery Brand Rubans Secures Major Investment, Poised for Expansion
31 Jul
Summary
- Private equity firm Ananta Capital acquires majority stake in Rubans
- Rubans plans to use new capital to expand product design, omnichannel, and marketing
- Founders Chinu Kala and Amit Kala to continue leading the brand
On July 31, 2025, it was announced that private equity firm Ananta Capital has acquired a majority stake in Fonte Fashions India Pvt. Ltd., the parent company of fashion jewellery brand Rubans. Founded in 2017 by Chinu Kala, Rubans has grown from a mall kiosk into a digital-first fashion jewellery brand.
The new investment from Ananta Capital marks a significant milestone for Rubans. The company plans to use the fresh capital to expand its product design capabilities, enhance its omnichannel presence, and invest in marketing and community engagement. Chinu Kala and co-founder Amit Kala will continue to lead the brand as it enters its next phase of growth.
Ashutosh Taparia, part of the Taparia family and Founder and Managing Partner of Ananta Capital, expressed the firm's excitement to welcome Rubans into its portfolio. "We're especially proud to welcome Rubans into the Ananta portfolio -- a milestone that reflects our belief in backing bold, driven entrepreneurs who are reshaping the consumer landscape," Taparia said. The Taparia family has recently increased its investments in the fashion and lifestyle segment, holding stakes in several other consumer brands.
