Ecommerce Firms Boost Diversity in Festive Hiring Surge

As of August 28th, 2025, the ecommerce industry is experiencing a significant spike in seasonal hiring, with the number of jobs created reaching a three-year high. This hiring surge is being driven by market leaders Amazon and Flipkart, who are not only expanding their workforce but also making concerted efforts to increase diversity and inclusion.

According to the findings of CIEL HR, ecommerce companies are collectively creating around 500,000 seasonal jobs this year. Amazon India, in particular, is hiring 35-40% more gig workers than in previous years, while Flipkart has doubled the number of jobs compared to 2024. Flipkart's HR vice-president Aakriti Chandra stated that this year's festive hiring has been "one of the highest in recent years" for the company, with a focus on welcoming more women and creating opportunities for people with disabilities.

The platforms are stepping up their hiring efforts to cater to the growing demand, as they seek to expand their reach into smaller cities and markets they already serve. Additionally, after a relatively weak summer sales period, the ecommerce giants are preparing to capitalize on the anticipated surge in consumer demand during the upcoming festive season.