Byrna Shares Surge on Analyst's Bullish Outlook for 2026 Earnings

On August 29, 2025, shares of non-lethal weapons company Byrna (NASDAQ:BYRN) experienced a 4.8% jump in the afternoon trading session. This surge was triggered by an analyst at B. Riley maintaining a 'Buy' rating on the stock and setting a $46 price target.

While the analyst did trim Byrna's fiscal year 2025 earnings per share (EPS) estimate to $0.32 from a previous $0.37, investors seemed to focus on the fact that this revised forecast remains above the consensus Wall Street estimate of $0.28 per share for the year. The maintained 'Buy' rating and significant price objective suggest continued confidence from the firm. Adding to the long-term positive outlook, B. Riley also initiated coverage for fiscal year 2026 with an earnings estimate of $0.47 per share, pointing to expectations of future growth.

Byrna's shares have been extremely volatile, with 75 moves greater than 5% over the last year. In this context, the latest move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business. The stock had previously dropped 5.4% just three days ago, as investors appeared to take profits after a significant rally driven by positive results from Byrna's new AI-driven advertising campaign. The company reported a 50% surge in web traffic and a 31% increase in sales on its website during the first 21 days of August, as well as a 75% growth in sessions on its Amazon store compared to the 2025 average.