Home / Business and Economy / Binance Co-Founders Unveil $1B Crypto Investment Firm
Binance Co-Founders Unveil $1B Crypto Investment Firm
25 Aug
Summary
- New U.S.-listed company to serve as BNB treasury and investment vehicle
- Backed by Binance co-founders Changpeng Zhao and Yi He
- Led by former Bitmain CFO Max Hua and Metalpha co-founders
In August 2025, digital asset investment firm B Strategy announced the launch of a new U.S.-listed company to serve as a BNB treasury and investment vehicle. The company, which is targeting a $1 billion raise, is being formed with strategic support from YZi Labs, the investment firm led by Binance co-founders Changpeng Zhao and Yi He.
The new firm will be led by Max Hua, the former CFO of mining giant Bitmain, and the co-founders of crypto asset manager Metalpha. Its goal is to offer institutional-grade exposure to BNB, the native token of the BNB Chain, by modeling the vehicle after a familiar playbook.
Beyond just holding BNB as a treasury, the company plans to dedicate capital and resources to grow the BNB ecosystem. This includes funding core technology, offering grants for experimental projects, and supporting community-led initiatives. The firm is focused on transparency and governance, aiming to bring "operator's discipline" with independently verified holdings, best-in-class custody, and rigorous risk limits.
If successful, the new company could help bridge the gap between crypto-native tokens and traditional public markets, making it easier for institutional and retail investors to access the BNB ecosystem.
