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Apple Defies Trade War Woes, Posts Stellar Q3 Results
31 Jul
Summary
- Apple reports strong Q3 sales and profit, beating expectations
- iPhone sales up 13.5% as company shifts production to India, Vietnam
- Apple trims buyback program to remain nimble amid tariff uncertainty

According to the news report, tech giant Apple has managed to defy the challenges posed by the ongoing trade war, posting impressive financial results for its fiscal third quarter ended June 2025.
The Cupertino-based company reported revenue of $94.04 billion, up nearly 10% from the same period a year earlier and surpassing analyst expectations of $89.54 billion. Apple's earnings per share also topped forecasts, reaching $1.57 per share compared to the expected $1.43.
The strong performance was largely driven by a 13.5% increase in iPhone sales, which reached $44.58 billion. This success can be attributed to Apple's proactive efforts to re-route its global supply chain, with the company now sourcing iPhones from India and other products like Macs and Apple Watches from Vietnam.
While the company had previously warned investors that U.S. tariffs could cost it $900 million in the quarter, Apple's nimble response appears to have paid off. The company also trimmed its annual share buyback program by $10 billion, a move analysts view as a strategic decision to maintain financial flexibility in these uncertain times.
Despite the ongoing trade negotiations between the U.S., China, and India, Apple's sales in the Americas segment, which includes the U.S., rose 9.3% to $41.2 billion. The company's CEO, Tim Cook, noted that the active user base for iPhones hit a record high across all geographies.
Looking ahead, Apple faces a range of challenges, including competition from rivals like Samsung and the need to keep pace with the rapid integration of AI features in the Android operating system. However, the company remains committed to its AI strategy, with Cook stating that Apple is "significantly growing" its investments in this area.