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Amazon's Decade-Long Surge: Turning $10,000 into $94,540
9 Sep
Summary
- Amazon's market cap reaches $2.5 trillion
- 845% surge in share price over 10 years
- AWS drives growth and profitability
- Artificial intelligence a key focus for the future

As of September 9th, 2025, Amazon (NASDAQ: AMZN) has cemented its position as one of the most impressive success stories of the internet age. The e-commerce behemoth has expanded its reach across numerous sectors of the economy, resulting in a massive market cap of $2.5 trillion and trailing-12-month sales of $670 billion.
Those who had the foresight to invest in Amazon 10 years ago have been handsomely rewarded. Between early September 2015 and the present day, Amazon's share price has surged an astounding 845%, turning a $10,000 investment into a staggering $94,540. This translates to an annualized gain of more than 25% per year, a testament to the company's ability to consistently outperform the market.
Amazon's success can be attributed to its relentless pursuit of growth and innovation. The company has capitalized on the rise of online shopping, digital advertising, and streaming entertainment, all of which have proven to be powerful secular trends. Additionally, Amazon Web Services (AWS) has been a key driver of the business, serving as a critical growth and profit engine for the company.
Looking ahead, Amazon's focus on artificial intelligence is expected to further solidify its position as a technology leader. As the company continues to invest in this transformative field, AWS is poised to become an even more mission-critical platform for its customer base, positioning Amazon for continued success in the years to come.