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Amazon India Bullish on Festive Sales, Boosts Supply-Side Readiness
17 Aug
Summary
- Amazon India preparing for strong festive season demand
- Prime Day sales saw robust growth, especially from Tier-2/3 cities
- Amazon enabling sellers to stock up in fulfilment centres to meet expected demand
As of August 17, 2025, Amazon India is preparing for a strong festive season, with the company's India Head Samir Kumar expressing excitement about the upcoming sales period. This optimism is bolstered by the robust performance of Amazon's Prime Day sales last month, which saw particularly strong contributions from Tier-2 and Tier-3 cities across the country.
According to the 2025 JioStar Festive Sentiment Survey, 92% of Indian consumers plan to continue or increase their festive spending this year, signaling a golden opportunity for brands. To capitalize on this, Amazon has stepped up its supply-side readiness, enabling sellers to send their products into the company's fulfilment centres to ensure they are well-stocked and prepared to meet the expected surge in demand.
Kumar highlighted that the company's recent Freedom Sale also saw healthy traffic and sales, further fueling the e-commerce giant's confidence in the upcoming festive season. As the company looks forward to the next few months, it remains focused on ensuring its supply chain and fulfilment capabilities are in place to deliver a seamless shopping experience for customers across India.
