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Adanola Doubles Revenue, Secures Strategic Investment for Global Expansion
7 Aug
Summary
- Adanola's revenue more than doubled to £57.11m in 2024
- Brand partners with STORY3 to drive global growth
- Adanola CEO credits product focus and selective partnerships
In the past year, the contemporary activewear brand Adanola has experienced remarkable success. For the financial year ending 31 March 2024, the company reported a significant increase in turnover, reaching £57.11m ($76.10m), more than double the previous year's figure of £27.87m. Additionally, Adanola's pre-tax profit also grew to £18.98m, up from £8.31m in the prior fiscal.
Adanola's CEO, Niran Chana, attributes the brand's ascent to its disciplined focus on women's products and active lifestyle offerings. The company has curated strategic partnerships with premium platforms, such as Selfridges Group, David Jones, and Ounass, to enhance its brand positioning.
To further drive Adanola's growth, the brand has secured a strategic investment from STORY3, a firm with deep experience in building consumer brands. STORY3's founder, Peter Comisar, expressed confidence in Adanola's potential, stating that the business is in the early stages of powerful global expansion.
Moving forward, Adanola plans to prioritize digital channels and selectively expand its retail presence, including opening its own stores. The brand is poised to continue its impressive trajectory, leveraging its loyal customer base and revered products to expand in key markets, including the UK and the US.
