Momentum Events Achieves Instant Data Purity

Momentum Events, an organizer of live and virtual conferences, has successfully addressed a critical data management issue. The organization inherited a database plagued by duplicate entries and incomplete information, where different records shared the same email address but varied names.

Attempting to reconcile this data proved difficult, as Salesforce's native deduplication tools could only process records individually. This limitation made bulk cleanup of the inherited database impractical, and merging duplicates risked discarding valuable information.

To overcome this hurdle, Momentum Events implemented ZoomInfo's AI GTM platform. The solution provided same-day bulk data deduplication and enrichment, a capability their CRM lacked. This allowed for a complete database cleanup while preserving essential data through defined merge rules and standardization.

The adoption of ZoomInfo has resulted in cleaner, more reliable data for Momentum Events. The organization now benefits from accurate title formats on attendee badges, underscoring the daily operational improvements achieved through maintained data accuracy and automated deduplication processes.