How much money did Zerodha traders save due to the zero brokerage model?

Zerodha traders saved ₹25,620 crore in brokerage fees between 2016 and 2025.

What is Zerodha's approach to customer service and monetization?

Zerodha follows a customer-first approach, avoiding aggressive monetization, ads, cross-selling, and intrusive user tracking.

Why is Zerodha able to offer zero brokerage on delivery trades?

Zerodha's bootstrapped structure allows it to avoid external investor pressure, enabling a focus on low-cost trading and customer trust.

Home / Business and Economy / Zerodha Traders Saved ₹25K Cr by Zero Brokerage

Zerodha Traders Saved ₹25K Cr by Zero Brokerage

16 Apr

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Summary

Zerodha traders saved ₹25,620 crore due to zero delivery brokerage model.
The company avoids ads, cross-selling, and aggressive monetization.
Bootstrapped structure enables a customer-first approach and high trust.

Zerodha Traders Saved ₹25K Cr by Zero Brokerage

Zerodha traders have collectively saved ₹25,620 crore in brokerage fees from 2016 to 2025 by utilizing the company's zero-brokerage on delivery trades policy.

Founder Nithin Kamath attributed this significant saving to Zerodha's bootstrapped nature. This structure allows the company to avoid the pressures of external investors, focusing instead on customer interests.

Unlike many listed peers, Zerodha refrains from spamming users, tracking behavior, or employing differential pricing. The company also avoids advertising and cross-selling financial products, prioritizing customer trust and satisfaction.

This customer-centric approach, free from aggressive revenue targets, has resulted in significant savings for traders. It underscores Zerodha's commitment to growing alongside its users rather than at their expense.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.