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Ali Zaidi to Lead ZEE5 MENA Expansion
3 Jul
Summary
- Ali Zaidi appointed Territory Head - MENA for ZEE5 Global.
- The strategy focuses on GCC market presence and Arabic content.
- Zaidi brings over 28 years of media leadership experience.
Ali Zaidi has been appointed as the Territory Head for MENA at ZEE5 Global, signaling a strategic push to strengthen its presence in the region. His expanded role will focus on spearheading growth strategies across GCC territories, emphasizing both South Asian and Arabic entertainment. This includes growing existing Arabic brands like Zee Alwan and Zee Aflam, alongside scaling FAST channel offerings.
ZEE5 Global is enhancing its content ecosystem to better serve MENA audiences, recently integrating Weyyak content. This move underscores a commitment to culturally relevant storytelling. Zaidi, with over 28 years of media leadership experience, previously led ZEE's English Cluster and managed a significant portfolio in broadcast and digital media.
Zaidi expressed enthusiasm for building a long-term presence in the MENA market, highlighting the convergence of vibrant South Asian and Arabic content cultures. He noted initiatives like the Weyyak integration, co-production partnerships, and the transition to in-house advertising through Z5X Global as indicators of this commitment. The company aims to establish ZEE5 as a premier destination for entertainment in the GCC.
