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Zara's AI lets you try clothes virtually!
26 Jan
Summary
- AI virtual try-on feature launched on Zara's mobile app.
- Users upload two photos to create a personalized avatar.
- AI accuracy praised, but concerns arise over environmental impact.
Many women find in-store clothes shopping a challenge, with 41% struggling to find fashionable items that suit their body shape. Over a quarter also report difficulty finding age-appropriate fashionable clothing. Addressing these pain points, Zara has introduced a groundbreaking AI-powered virtual try-on feature available exclusively on its mobile application.
This innovative tool requires users to upload two photos – a headshot and a full-body image – to generate a personalized avatar. Once created, shoppers can virtually try on any item from Zara's collection directly within the app. User testimonials, like that of TikToker Lydia Altman, highlight the surprising accuracy of the AI, with one user noting the avatar seemed to understand her body better than she did.
The feature has garnered significant attention online, with a viral video showcasing its capabilities amassing over 1.4 million views. While many anticipate this will simplify the shopping experience, the development has also sparked discussions regarding its environmental footprint and potential data privacy issues. Some users express concern over the resources required for AI technology and how personal likenesses are utilized, while others find it a fantastic tool for discovering new styles.
