What is Xiaomi doing differently in China's auto market?

Xiaomi is increasing the price of its bestselling SU7 electric sedan, defying the three-year profit-sapping price war that has defined China's auto sector.

How much did Xiaomi increase the price of its SU7 sedan?

The price of the Xiaomi SU7 sedan was increased by 6.5%, with the new edition priced at 229,900 yuan ($33,000).

What is the potential impact of Xiaomi's price hike on China's auto industry?

If other companies follow Xiaomi's lead, this price increase could deliver a critical win for the industry and for China Inc.

Home / Business and Economy / Xiaomi EVs Defy Price War, Increase Prices

Xiaomi EVs Defy Price War, Increase Prices

30 Jan

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Summary

Xiaomi has increased the price of its SU7 sedan by 6.5%.
This move defies China's three-year auto industry price war.
The company is the first to charge more for its electric vehicles.

Xiaomi EVs Defy Price War, Increase Prices

For three years, China's automotive sector has been locked in a profit-eroding price war. However, consumer electronics giant Xiaomi Corp. is now bucking this trend with a price increase for its popular SU7 electric sedan. The new edition is priced at 229,900 yuan ($33,000), representing a 6.5% hike.

This strategic decision by Xiaomi, which has successfully entered the competitive electric vehicle market, could potentially revitalize the industry. If other companies emulate this move, it may signify a crucial victory for China's automotive sector and its broader economic interests, known as 'China Inc.'

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