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X Ads Now Accept Any Creative Format
26 Feb
Summary
- X now supports more ad aspect ratios for images and videos.
- Advertisers can now reuse creative assets from other platforms.
- This update aims to boost X's ad business performance.
Elon Musk's X platform has introduced expanded aspect ratio support for image and video advertisements, simplifying the process for advertisers. This crucial update enables brands to directly upload creative assets originally designed for other social media sites, eliminating the need for reformatting or rebuilding. This means advertisers can now repurpose their existing materials more easily on X.
The new supported formats include 4:5 (1440 x 1800 pixels) and 2:3 (1080 x 1620 pixels), in addition to previously supported ratios like 1:1 and 16:9. This enhancement is a strategic move to bolster X's advertising business. Following Musk's acquisition, the ad revenue experienced a decline, though it has shown improvement under current leadership. Despite recovery, 2025 revenues are projected to be less than pre-acquisition levels.
According to forecasts, X's ad business was expected to begin revitalizing, although it was anticipated to remain at half its previous size. This initiative by X aims to empower advertisers with greater ease and impact, facilitating faster testing, brand consistency, and expanded reach among its engaged user base. The company's commitment is to help advertisers achieve their performance goals more effectively.
