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Wow! Ditches Own Streamer for YouTube TV
22 Mar
Summary
- Wow! is transitioning its streaming service customers to YouTube TV.
- This move reflects industry consolidation and focus on broadband.
- Subscribers may see a decrease in their monthly TV bills.
Wow!, a broadband provider based in Englewood, Colorado, is set to discontinue its Wow! tv+ streaming service by June 30, 2026. The company is transitioning its customers to YouTube TV, a move that aligns with broader industry trends of consolidation and a focus on internet services over traditional TV delivery.
This strategic shift allows Wow! to concentrate on its broadband offerings, addressing challenges such as declining video subscribers and escalating content licensing expenses. The transition to YouTube TV is expected to benefit customers, with many anticipating a reduction in their monthly television costs due to bundled services and new customer discounts.
Existing Wow! tv+ subscribers are being moved to YouTube TV, and remaining cable TV customers will also gradually transition. Wow! operates in 20 markets across the Midwest and Southeast United States. The company was acquired in December 2025 by DigitalBridge Group, Inc. and Crestview Partners.
