What is North York Moors Tweed doing for farmers?

North York Moors Tweed offers farmers fair prices for their wool, above market value, and includes a profit-share scheme.

How does North York Moors Tweed create its products?

The project uses wool from local farms in the North York Moors National Park to create landscape-inspired tweeds and throws.

When will North York Moors Tweed products be available?

Products from North York Moors Tweed are expected to be available by the summer of 2026.

Home / Business and Economy / Wool Revival: Farmers Get Fair Pay

Wool Revival: Farmers Get Fair Pay

14 Jan

•

Summary

Project revives county's wool heritage with fair prices.
Tweed inspired by landscape, profits shared with farmers.
Aims to preserve local wool production stories and legacy.

North York Moors Tweed has been established to revitalize the county's wool heritage and ensure fair compensation for local farmers. The project focuses on utilizing wool sourced from farms within the national park to craft unique tweeds. These tweeds are inspired by the local landscape, and profits generated from their sale will be shared among the participating farmers.

The founder, Emma Boocock, a fourth-generation farmer, was motivated to diversify her family farm's income by creating a project with deep meaning. Recognizing the financial challenges in wool production, where costs often exceed returns, she aims to restore value to the fibre. This initiative has already garnered significant community enthusiasm, with a successful fundraiser generating over £13,000 for initial collections.

Products are anticipated to be available by summer 2026, marking the inaugural year for North York Moors Tweed. The project emphasizes creating durable, timeless products that counter the fast-fashion trend, thereby preserving the history of sheep farming and the landscape. This endeavor connects consumers with the stories behind the wool, celebrating a legacy that has spanned centuries.