Wipro Consumer Buys Skincare Startup Dermatouch

Wipro Consumer Care & Lighting has acquired a significant 60% stake in the science-backed skincare brand Dermatouch. This strategic acquisition, valued at an enterprise value of ₹387.5 crore, marks Wipro's decisive entry into the burgeoning digital-first brand segment within India's beauty market. The founders of Dermatouch, Anish Nagpal and Amit Purswani, alongside their management team, will continue to lead the company's operations.

Wipro plans to acquire the remaining 40% stake over the next three years, with future acquisitions tied to Dermatouch's performance. This deal is seen as a dual bet on the fast-growing skincare category and a novel approach to building consumer brands. Dermatouch's proven ability to expand beyond online channels was a key factor in Wipro's decision.

The acquisition aligns with a broader trend of consolidation in India's beauty sector, as major companies seek to access premium categories and younger consumers. The Indian beauty and personal care market is projected to grow substantially, from approximately $23 billion in FY25 to $40 billion by FY30, driven by increasing e-commerce penetration.