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Freight Faces Winter Fury: Experts Predict 'A Blip', Not a Breakdown
24 Jan
Summary
- Winter storm impacts two-thirds of the US, threatening supply chains.
- Southern states face unique challenges with cold vs. hurricane preparedness.
- Retailers are better prepared post-pandemic for supply chain disruptions.

A widespread winter storm impacting up to two-thirds of the United States from Texas to New York City is challenging supply chains. While the freight industry typically has protocols for such events, the storm's breadth and affected regions, particularly southern states unaccustomed to severe cold, present unique difficulties. These areas are more prepared for hurricanes, meaning prolonged freezes could potentially lead to shortages of perishable goods like food and pharmaceuticals.
Retailers have proactively moved essential inventory, such as snow shovels and bottled water, into local distribution centers to ensure swift restocking of store shelves. Trucking companies have repositioned their fleets and staff accordingly. Experts predict a temporary spike in freight prices as the supply chain recovers, but this is expected to be absorbed by retailers without affecting consumer prices. The overall impact is anticipated to be a 'blip,' with larger concerns in the freight industry stemming from tariffs and immigration.




