What new menu has Wagh Bakri Tea Group launched?

Wagh Bakri Tea Group has launched a new 'Rock & Roll' food menu that blends traditional Indian flavors with global café influences.

How does the 'Rock & Roll' menu from Wagh Bakri aim to appeal to younger consumers?

The 'Rock & Roll' menu features modern interpretations of classic Indian dishes like parathas, rolls, and kulchas, designed to enhance the tea-drinking experience and cater to the preferences of younger, experience-driven consumers.

What is the standout offering on the new Wagh Bakri 'Rock & Roll' menu?

The standout offering on the new Wagh Bakri 'Rock & Roll' menu is the Apple Pie Paratha served with ice cream, which transforms a home-style staple into an indulgent, Instagram-ready dessert.

Home / Business and Economy / Wagh Bakri Unveils 'Rock & Roll' Menu, Blending Tradition and Modernity

Wagh Bakri Unveils 'Rock & Roll' Menu, Blending Tradition and Modernity

13 Nov, 2025

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Summary

Wagh Bakri Tea Group launches new 'Rock & Roll' food menu
Menu features modern takes on classic Indian dishes like parathas, rolls, and kulchas
Designed to complement the tea-drinking experience and appeal to younger consumers

Wagh Bakri Unveils 'Rock & Roll' Menu, Blending Tradition and Modernity

In November 2025, Wagh Bakri Tea Group, one of India's most trusted tea brands, has unveiled a new 'Rock & Roll' food menu at its tea lounges. The refreshed offering aims to bring modern comfort dishes to the timeless ritual of chai, marking a significant step in the brand's café evolution.

The new menu celebrates India's enduring pairing of chai and paratha, re-imagining these beloved staples for today's café-loving generation. It features a mix of traditional and fusion dishes, ranging from classic Aloo Pyaaz and Paneer Parathas to contemporary Chilly Cheese variants. The menu also introduces Shawarma Rolls, Schezwan Rolls, and Kulchozzz, which fuse Indian flavors with global influences for a "desi meets modern" experience. The standout offering is the Apple Pie Paratha served with ice cream, a dessert that transforms a home-style favorite into an Instagram-ready indulgence.