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Vi Transforms Brand Identity with 3D Logo and Star Power
1 Sep
Summary
- Vi's logo now features a 3D sphere replacing particle elements.
- The telecom operator's new campaign stars Bollywood actor Shah Rukh Khan.
- The rebranding initiative began rolling out across touchpoints on September 1.
Vi has initiated a comprehensive brand evolution, marked by the introduction of a new 3D logo. This revamped visual identity replaces the previous particle-shaped symbol with a more dynamic, rounded sphere, signifying movement and depth. The change represents the first visible step in the company's planned brand transformation.
This new identity began its rollout across all consumer touchpoints, including digital platforms and retail presence, starting September 1. The company is teasing further strategic launches and campaigns designed to accompany this rebranding.
Adding star power to its transformation, Vi revealed that actor Shah Rukh Khan will be the face of its upcoming "Vi Badal Raha Hai... Taiyaar Rahiye" campaign. This initiative is intended to build anticipation for the broader brand changes that will unfold over the subsequent weeks.
