Home / Business and Economy / Bollywood's Power Couple Virat and Anushka Become Global Ambassadors for Fintech Innovator Pay10
Bollywood's Power Couple Virat and Anushka Become Global Ambassadors for Fintech Innovator Pay10
9 Oct
Summary
- Virat Kohli and Anushka Sharma named as Pay10's new global brand ambassadors
- Duo to headline Pay10's high-impact brand campaigns, including the launch of its UPI-enabled payments app
- Partnership aims to infuse Pay10's digital identity with trust, innovation, and style
In a move that is set to reshape the fintech landscape, Bollywood and cricket's ultimate power couple, Virat Kohli and Anushka Sharma, have been named as the new global brand ambassadors for Pay10. The announcement, made on October 9th, 2025, marks a bold step for the fintech company as it aims to reimagine how digital finance connects with consumers.
Virat and Anushka, known for their influence that transcends industries, will headline Pay10's high-impact brand campaigns, including the launch of its UPI-enabled payments app in India. By bringing together their charisma and credibility, the couple will infuse Pay10's digital identity with a blend of trust, innovation, and style.
Pay10's Chairman, Prabhpreet Singh Gill (Harry Gill), expressed his excitement about the partnership, stating that Virat and Anushka embody the brand's promise of smooth and reliable digital experiences. Both stars have also shared their enthusiasm, with Virat Kohli highlighting Pay10's commitment to innovation and excellence, and Anushka Sharma praising the brand's secure and convenient payment solutions.
This collaboration is set to anchor Pay10's push to spotlight its wide range of services, from digital wallets and QR payments to real-time cross-border transfers and merchant solutions. By aligning with Virat and Anushka, the fintech company is not only strengthening its brand but also setting the stage for a new era of star-powered innovation in the digital payment space.
