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AI Powers New Wealth Management Platform
17 Sep
Summary
- VIRA unifies CRM, planning, portfolio, tax, and reporting.
- Platform uses AI natively for efficiency and better client views.
- Verapath and GenTrust announce joint venture for VIRA.
- It offers a single system of record and client view.
- VIRA consolidates fragmented traditional wealth applications.
Verapath and GenTrust have announced the general availability of VIRA, an AI-native wealth management platform. Launched as a joint venture, VIRA aims to consolidate the disparate applications commonly used by wealth advisors into a single, intelligent operating system. This unified platform eliminates the need for multiple point solutions such as separate CRMs, portfolio accounting systems, and reporting tools.
Designed with AI at its core, VIRA integrates intelligence into every workflow, ensuring data flows through one system of record. This approach automates routine operational tasks and provides advisors with a comprehensive, singular view of each client. The platform is battle-tested, having been used internally by GenTrust for a decade.
VIRA is now available to RIAs and wealth management firms. Verapath, founded in 2023, specializes in AI infrastructure for regulated financial institutions, while GenTrust is a multi-family office managing nearly $6 billion in assets. Both companies bring expertise in AI governance, security, and sophisticated financial solutions.
