Home / Business and Economy / Victoria's Secret Soars: Q2 Sales Surge 10%, Guidance Raised
Victoria's Secret Soars: Q2 Sales Surge 10%, Guidance Raised
22 Sep
Summary
- Net sales increased 10% to $1.611 billion in the second quarter.
- Adjusted earnings per share nearly tripled, driven by bra sales.
- Analysts maintain positive ratings, seeing a buying opportunity.
Victoria's Secret & Co. announced impressive second-quarter results for the period ending August 1, 2026. Net sales experienced a significant 10% rise, reaching $1.611 billion. The company's adjusted diluted earnings per share saw a near tripling, jumping to $0.95 from $0.33 in the prior year.
Management has consequently elevated its full-year projections for net sales, adjusted operating income, and adjusted earnings per share. The Victoria's Secret brand's growth was substantially fueled by its bra business, which accounted for approximately half of the increase. International sales also performed exceptionally well, surging 20% to $273.4 million.
Several financial analysts have reinforced their positive outlook on the company. Morgan Stanley raised its price target to $101, citing the durability of the turnaround and considering the recent stock dip a buying chance. Barclays and JPMorgan reiterated Overweight ratings, with targets of $106 and $110 respectively, highlighting the company's strong investment position.
The company's product innovation is also driving results. The Very Sexy Envy bra and Flex Factor balcony frame bolstered regular-price sales, while PINK saw high single-digit growth. Beauty extended its growth streak to 12 quarters, and the customer file expanded for the fourth consecutive quarter, particularly among younger shoppers aged 18 to 24.
