Victoria's Secret Boosts Tech Expertise with New Hires

Victoria's Secret & Co. has welcomed new technology leadership with the appointment of Adrian Butler as Executive Vice President and Chief Technology Officer. Butler brings a wealth of experience from his previous role as CTO at Foot Locker, where he supported significant growth strategies and rebranding efforts. He also held leadership positions at Target and Dine Brands Global.

Further bolstering its expertise, the company has added Gerri Martin-Flickinger to its board of directors. Martin-Flickinger previously served as EVP and CTO at Starbucks. These appointments signal Victoria's Secret's dedication to advancing its leadership, governance, and technological prowess to achieve strategic priorities and foster long-term expansion.

The new appointments follow a period of transition on the board. The company is focusing on growth and revitalizing its brand identity, aiming to capture younger customers. Retailers across the sector, including major players like Best Buy and Walmart, are increasingly investing in AI and technology to improve customer experiences and operational efficiency.