Home / Business and Economy / Shah Rukh Khan Rebrands Vi: A New Era for Telecom
Shah Rukh Khan Rebrands Vi: A New Era for Telecom
1 Sep
Summary
- Vodafone Idea unveils a new brand identity, evolving its logo.
- Bollywood star Shah Rukh Khan becomes the face of the new campaign.
- The company aims to reshape customer experience in its new phase.
Vodafone Idea (Vi) has introduced a refreshed brand identity, marked by a new logo where the signature yellow dot is now a dynamic 3D sphere positioned at the top. This evolution is supported by Bollywood icon Shah Rukh Khan, who has been selected as the brand ambassador for the upcoming campaign, "Vi badal raha hai... tayaar rahiye." Khan's involvement symbolizes the company's renewed energy and optimism as it enters a new phase.
Vi CEO Abhijit Kishore stated that this is more than a logo change; it represents a commitment to transforming the telecom experience for customers. The company plans to roll out strategic launches and new campaigns in the coming weeks to redefine customer engagement. The government holds a significant stake, approximately 49%, in Vi. Following relief on Adjusted Gross Revenue (AGR) liabilities, the company's financial outlook has improved, with AGR dues reassessed and frozen until December 31, 2025. Statutory payment obligations for Vi are projected to be Rs 1.56 lakh crore by June 30, 2026.
