How did the Netflix-WWE deal impact wrestler representation?

The Netflix-WWE $5 billion, 10-year deal significantly increased the earning potential for WWE wrestlers, with some now making as much as $12-20 million.

What is Brad Small's strategy for building Innovative's sports division?

Small is focused on selectively adding high-quality clients based on their relationships and fit with the agency's culture, rather than pursuing mass acquisitions like larger agencies.

How has the pandemic affected Brad Small's legal practice?

During the pandemic, Small's client roster shifted from 90% entertainment to 90% sports, as athletes continued earning under their contracts while other entertainment work stalled.

Home / Business and Economy / Veteran Lawyer Reveals Roadmap for Sports and Entertainment Success

Veteran Lawyer Reveals Roadmap for Sports and Entertainment Success

23 Oct, 2025

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Summary

Lawyer's client roster shifted from 90% entertainment to 90% sports during the pandemic
Netflix's $5 billion, 10-year deal with WWE has transformed the wrestling business
Lawyer's selective approach to adding clients, focusing on quality over quantity

Veteran Lawyer Reveals Roadmap for Sports and Entertainment Success

In the past three years, veteran sports and entertainment lawyer Brad Small has witnessed a significant shift in his client roster. As the entertainment industry faced lockdowns and double strikes, Small's practice pivoted from "90% entertainment to 90% sports." This change was driven by the fact that athletes continued earning under their contracts while other entertainment work stalled.

During this period, Small found himself representing around 40 wrestlers, who were among the few still making money. This was a natural progression for Small, who had started representing professional wrestlers 30 years ago, even when senior attorneys at his first law firm dismissed them as "low brow."