Home / Business and Economy / Verizon Sues T-Mobile Over "Bait-and-Switch" Savings Ads
Verizon Sues T-Mobile Over "Bait-and-Switch" Savings Ads
5 Feb
Summary
- Verizon alleges T-Mobile exaggerated savings by over 100%.
- Lawsuit cites prior advertising board findings against T-Mobile.
- Verizon seeks triple damages for alleged intentional false advertising.
Verizon Wireless has sued T-Mobile, alleging that its largest competitor has engaged in false advertising.
The lawsuit, filed in Manhattan federal court on Wednesday, February 4, 2026, claims T-Mobile significantly exaggerated the savings consumers could achieve by switching carriers, with some claims inflated by over 100%.
Verizon asserts that T-Mobile achieved these inflated savings figures by comparing promotional rates with Verizon's standard rates. The complaint also states that T-Mobile overstated the value of bundled services and benefits not offered by competitors.
Furthermore, Verizon pointed to prior rulings from the National Advertising Review Board in 2025 and 2026, which found similar T-Mobile savings claims to be unsubstantiated and misleading. The suit seeks unspecified triple damages under the federal Lanham Act and violations of New York laws against unfair competition.
As of December 31, 2025, Verizon reported 146.9 million subscribers, while T-Mobile had 139.9 million as of September 30, 2025. AT&T Mobility was third with 120.1 million subscribers at the end of 2025.
