Why did Verizon sue T-Mobile?

Verizon sued T-Mobile for alleged false advertising and causing irreparable harm by promising consumers exaggerated annual savings if they switch cellphone carriers.

What are the subscriber numbers for Verizon and T-Mobile?

As of December 31, 2025, Verizon had 146.9 million subscribers, and T-Mobile had 139.9 million subscribers as of September 30, 2025.

Home / Business and Economy / Verizon Sues T-Mobile Over "Bait-and-Switch" Savings Ads

Verizon Sues T-Mobile Over "Bait-and-Switch" Savings Ads

Q: What specific claims did Verizon make against T-Mobile?

Verizon claims T-Mobile exaggerated savings by over 100% by comparing promotional rates with Verizon's standard rates and inflating the value of bundled benefits.

5 Feb

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Summary

Verizon alleges T-Mobile exaggerated savings by over 100%.
Lawsuit cites prior advertising board findings against T-Mobile.
Verizon seeks triple damages for alleged intentional false advertising.

Verizon Sues T-Mobile Over "Bait-and-Switch" Savings Ads

Verizon Wireless has sued T-Mobile, alleging that its largest competitor has engaged in false advertising.

The lawsuit, filed in Manhattan federal court on Wednesday, February 4, 2026, claims T-Mobile significantly exaggerated the savings consumers could achieve by switching carriers, with some claims inflated by over 100%.

Verizon asserts that T-Mobile achieved these inflated savings figures by comparing promotional rates with Verizon's standard rates. The complaint also states that T-Mobile overstated the value of bundled services and benefits not offered by competitors.