Home / Business and Economy / Venmo Gets Major Makeover: Social Payments Reimagined
Venmo Gets Major Makeover: Social Payments Reimagined
11 May
Summary
- Venmo's app is undergoing its biggest redesign since 2021.
- New features include a revamped feed with more visuals and reactions.
- The update aims to make Venmo more social and user-friendly.
Venmo is implementing its largest app redesign since 2021, with the rollout beginning this week and continuing over the next few months. The updated version is expected to be fully available to all users by fall.
The revamped feed will display larger visuals and offer more interactive responses to payments, such as reactions and quick action buttons. It will also provide personalized cashback offers and product suggestions based on user activity.
New functionalities include a "Give a Shoutout" button allowing users to endorse local businesses. Additional upcoming features are the "Send" tab for easier contact access and bill splitting, and a "Money" tab for expense management, Teen Accounts, and Crypto.
A new "Rewards" tab will consolidate limited-time offers and Venmo's Stash program, which provides cash back. This redesign stems from extensive user research indicating many users are unaware of existing app features.
The update aligns with a broader trend where younger users expect payment apps to be more social, similar to platforms like Verse, Daylight, and Revolut. These changes may position Venmo attractively for potential new ownership.
