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Vedanta Metal Bazaar Goes Global: Aluminium E-commerce Expands

12 Aug

Summary

Vedanta Aluminium's e-commerce platform now serves international markets.
The platform processed nearly $4.1 billion in transactions in FY25-26.
It aims to simplify global B2B procurement with B2C-like ease.

Vedanta Metal Bazaar Goes Global: Aluminium E-commerce Expands

Vedanta Aluminium has successfully launched its flagship digital e-commerce platform, Vedanta Metal Bazaar (VMB), on a global scale. This expansion allows international customers to directly purchase premium aluminium products online, extending the platform's reach to Asia, Europe, Africa, and the Americas. VMB has already demonstrated significant success domestically, processing transactions worth nearly $4.1 billion in the 2025-26 fiscal year.

The platform's global expansion is poised to open new international trade corridors, offering overseas enterprises and SMEs a transparent, efficient, and seamless buying experience. By extending this proven digital model, Vedanta Aluminium aims to reduce supply chain complexity for global B2B procurement through automated workflows and B2C-like ease. The platform currently features over 1,000 products and offers features like live LME-linked hedging and real-time financial visibility.

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