Home / Business and Economy / Vaani Kapoor Joins Lukson, Championing Lab-Grown Diamonds as Everyday Luxury
Vaani Kapoor Joins Lukson, Championing Lab-Grown Diamonds as Everyday Luxury
6 Oct, 2025
Summary
- Lukson appoints Vaani Kapoor as brand ambassador
- Lukson aims to make sustainable luxury jewellery accessible
- Vaani Kapoor to promote Lukson's lab-grown diamond collections
In October 2025, the JK Star Group's next-generation fine jewellery brand, Lukson, has announced the appointment of celebrated actress Vaani Kapoor as its official brand ambassador. This partnership aims to strengthen Lukson's mission of making sustainable, design-led, and affordable luxury jewellery a part of everyday life for modern India.
Lukson, founded in 2024 by third-generation diamantaire Anand Lukhi and co-founder Vedant Lukhi, was born with a bold vision to shift the diamond conversation from mined opulence to mindful beauty. Backed by the 34-year legacy of the JK Star Group, which includes natural diamonds, luxury jewellery, and pioneering lab-grown diamond ventures, Lukson is India's first D2C brand to fully own its supply chain, ensuring transparency, quality, and unmatched value.
Vaani Kapoor was chosen as the face of Lukson because she embodies modern elegance, individuality, and confidence. With her contemporary style, aspirational yet relatable presence, and wide connect across audiences, she reflects the ethos of a brand that is redefining the rules of fine jewellery for a new generation. As part of her role, Vaani will champion Lukson's signature lab-grown diamond and vermeil collections, and will be seen in festive and occasion-driven campaigns starting this season.
