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Uruguay's EV Boom: China's Cars Lead the Charge
18 Nov
Summary
- Electric vehicles constitute a quarter of new car sales in Uruguay.
- Tax exemptions and high gasoline prices drive EV adoption.
- Chinese brands are dominating Uruguay's electric vehicle market.

Uruguay has emerged as a key market for electric vehicles in South America, with battery-powered cars now accounting for approximately 25% of all new car and SUV sales. This impressive growth is significantly fueled by government incentives, including tax exemptions that make EVs more financially accessible to consumers.
The high cost of traditional gasoline is another major factor pushing Uruguayan consumers towards electric alternatives. This economic landscape has created an opportune environment for international automakers, particularly those from China, to gain a strong foothold in the market. Brands like BYD are increasingly visible on the roads.
The influx of EVs is transforming Uruguay's automotive scene. From the capital city of Montevideo to the exclusive summer destination of Punta del Este, electric vehicles, including a notable presence of Teslas, are becoming a common sight, reflecting a nationwide embrace of sustainable transportation.




