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UMG and NetEase Forge AI-Savvy Music Streaming Deal
20 Jan
Summary
- Universal Music Group and NetEase Cloud Music announced a new multi-year license agreement.
- The deal allows UMG artists to stream music on NetEase's platform.
- It includes provisions for responsible artificial intelligence practices.

Universal Music Group (UMG), a major global music company, has announced an extended partnership with NetEase Cloud Music, a prominent Chinese music streaming service. This multi-year license agreement was revealed on Monday and builds upon a prior collaboration established in 2020.
The renewed pact will permit artists represented by UMG, such as Taylor Swift, to stream their music on NetEase's platform. Significantly, the agreement incorporates specific terms related to artificial intelligence.




