Which UK supermarkets performed best during Christmas 2025?

Ocado and Lidl were the best-performing grocers, followed by Sainsbury's, Waitrose, and Tesco.

Why did Asda's sales drop during the festive season?

Asda's sales fell by 4.2% during the crucial Christmas period, missing out on the overall retail boom.

How did High Street sales fare during the Christmas rush?

Sales for non-food items on the High Street declined by 1.4% as consumers prioritized grocery spending.

Home / Business and Economy / Xmas Supermarkets Hit £500M Daily, Asda Sales Plummet

Xmas Supermarkets Hit £500M Daily, Asda Sales Plummet

7 Jan

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Summary

UK supermarkets earned a record £500 million daily during the festive season.
Ocado and Lidl led sales growth, while Asda experienced a significant decline.
High street non-food sales fell as consumers prioritized food and drink spending.

Xmas Supermarkets Hit £500M Daily, Asda Sales Plummet

UK supermarkets experienced a record-breaking Christmas, raking in approximately £500 million daily in the four weeks leading up to December 28, 2025. This surge, amounting to £13.8 billion overall, represented a 3.8% increase from the previous year. Leading the charge were Ocado and Lidl, followed by Sainsbury's, Waitrose, and Tesco, all reporting healthy sales growth.

In stark contrast, Asda reported a 4.2% decrease in sales compared to the previous year, reaching £4.3 billion. This performance saw its market share shrink to 11.4%. The festive spending splurge on groceries came at the expense of High Street non-food retailers, including fashion, homeware, and electronics, which saw sales decline by 1.4% in December 2025. Experts attribute this shift to persistent food inflation and high living costs.