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Hotel Giants Probed for Data Sharing
2 Mar
Summary
- UK regulator investigates major hotel chains for data sharing.
- Concerns involve competitively sensitive information being shared.
- Data sharing could reduce competition among hotel groups.
A significant investigation has been launched by the UK's competition regulator into several major hotel chains. As of March 2, 2026, Hilton, InterContinental Hotels, and Marriott are under scrutiny.
The Competition and Markets Authority (CMA) is examining allegations that these companies may have shared competitively sensitive information. This sharing is suspected to have occurred via CoStar's hotel data analytics tool, which provides key industry metrics.
Concerns have been raised that such data exchanges could diminish competition. By enabling easier prediction and coordination of business strategies, the CMA suggests this practice might lead to less aggressive market behavior among the involved hotel groups.
