What is the new partnership between By Rotation and Uber?

By Rotation has partnered with Uber to offer 60-minute delivery for rented outfits across the UK, with a 10% discount for users.

How does the By Rotation and Uber collaboration benefit users?

The partnership allows users to receive rented fashion items, such as ski gear, within an hour, addressing the need for speed and convenience in last-minute fashion rentals.

What is By Rotation's goal with this Uber partnership?

By Rotation aims to shift consumers from fast fashion to a more sustainable 'slow fashion' model by removing logistical barriers and making fashion rental as convenient as e-commerce.

Home / Business and Economy / Uber & By Rotation: Instant Fashion Delivered

Uber & By Rotation: Instant Fashion Delivered

28 Jan

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Summary

By Rotation partners with Uber for 60-minute outfit delivery.
The partnership offers a 10% discount on rentals.
Service aims to solve logistics for urgent fashion needs.

Uber & By Rotation: Instant Fashion Delivered

By Rotation, a leading UK-based peer-to-peer fashion rental platform, has launched a partnership with Uber aimed at revolutionizing fashion delivery. Announced on Wednesday, this collaboration allows users in the UK to rent outfits from neighbors and receive them within 60 minutes via Uber, with a 10% discount.

This initiative is particularly beneficial for renting bulky items like ski gear, as many users seek same-day pickup. The partnership directly addresses the demand for speed and convenience in fashion rentals, stemming from the 'emergency economy' where immediate outfit needs often lead to impulse purchases of new clothing.

Eshita Kabra-Davies, founder and CEO of By Rotation, highlighted that logistics was the final hurdle to overcome in making fashion rental as convenient as e-commerce. By integrating Uber Courier, the platform seeks to shift consumer behavior from fast fashion towards a more sustainable, slow fashion model.