Home / Business and Economy / Uber Eats Pauses European Expansion Amid Takeover Talks
Uber Eats Pauses European Expansion Amid Takeover Talks
5 Jul
Summary
- Uber has halted most planned food delivery expansion across Europe.
- The company is prioritizing the acquisition of Delivery Hero.
- Expansion paused in five of seven targeted European markets.
Ride-hailing firm Uber has significantly scaled back its ambitious European food delivery expansion plans. The company has paused most of its scheduled rollouts for 2026, affecting five of the seven originally targeted markets, which included Austria, Norway, and Greece. This decision aligns with Uber's ongoing efforts to acquire the German food delivery company, Delivery Hero.
Despite the pause in new market entry, Uber's commitment to the Delivery Hero takeover remains strong. Earlier in the year, Uber had detailed plans to expand Uber Eats into seven European countries, projecting substantial growth in gross bookings over the next three years. The company stated that the focus is now on consolidating momentum in markets where Uber Eats is already established, following positive performance in Finland and Denmark.
Uber has been actively increasing its stake in Delivery Hero, recently acquiring additional shares to raise its ownership to nearly 37%. This strategic move suggests a priority shift from broad expansion to consolidating its presence and pursuing significant acquisitions in the food delivery sector. Reports indicate that negotiations for the takeover are a primary driver behind the revised expansion strategy.
