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TV News Ads Slow Slide: 7% Drop Shows Resilience
9 Oct
Summary
- News ad volumes fell 7% from January-July 2026, slowing from 15% decline.
- Food & beverages led sectors, while jewellers and two-wheelers topped categories.
- Policybazaar.com, ChatGPT among top brands as ad landscape diversifies.
Television news advertising has seen a notable slowdown in its decline. Ad volumes for the news genre dropped by 7% in January to July 2026, a significant improvement from the 15% decrease recorded during the same period in 2025. This moderation offers a more optimistic outlook for broadcasters and advertisers in the genre.
During January to July 2026, the food and beverages sector claimed the top spot in news genre ad volumes, holding a 14% share. Retail outlets, specifically jewellers, led the categories with a 5% share. Notably, two-wheelers made a substantial leap into the top 10 categories.
Advertiser trends show Reckitt Benckiser (India), Patanjali Ayurved, and SBS Biotech maintaining their leading positions. TVS Motor Company and Mahashiya Di Hatti are new entrants in the top 10 advertisers list. Policybazaar.com ranked as the leading brand, with ChatGPT also appearing in the top 10, reflecting a modern and diverse marketing landscape.
