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TV's Future: Reinvention Amidst Disruption
28 Jan
Summary
- Streaming will overtake legacy broadcast spending by 2028.
- Unscripted content now matches scripted in new commissions.
- AI poses a threat to the creator economy and influencer landscape.
The television industry is undergoing a profound transformation, marked by a "reinvention" period influenced by recent global disruptions. By 2028, streaming platforms are anticipated to collectively outspend the entire legacy broadcast sector. This shift is also evident in content commissioning, where unscripted programming has reached parity with scripted content, largely due to streamers prioritizing cost-effectiveness for audience retention.
While premium drama remains important, streamers now encompass a wider array of genres, including reality TV and sports. Sport, in particular, is a growth area, with streamers significantly increasing their investment, potentially reaching billions. This trend creates opportunities for companion programming, such as documentary-style series.
The rise of global platforms like YouTube is also reshaping the distribution landscape, impacting traditional broadcasters who are losing younger audiences. This has led to increased collaboration and new distribution models, though concerns about CPM imbalances persist.
Furthermore, artificial intelligence poses an imminent threat, not to professional production, but to the creator economy, with the potential for AI to generate vast amounts of influencer content at near-zero cost.
