Turkey Prices Soar, Grocers Absorb Costs

Wholesale turkey prices have dramatically increased by 80% from November 2024 to November 2025, climbing from under $1 per pound to over $1.70. This surge is primarily due to a reduced supply caused by significant outbreaks of bird flu among commercial poultry farms, leading to the culling of over 2 million turkeys. Another virus is also impacting egg production, hindering farmers' ability to replenish flocks.

Despite the steep rise in wholesale costs, grocery retailers are choosing to absorb these increased expenses. They are maintaining stable advertised prices for consumers, employing a strategy where the turkey serves as a 'loss leader' to attract shoppers. The expectation is that customers will purchase other items, allowing retailers to recoup their costs.

Overall Thanksgiving meal projections show mixed results, with some indicating price increases of up to 9.8% and others suggesting a decrease. Food costs remain a significant concern for consumers, prompting retailers to compete aggressively for shoppers by offering deals on staple items like turkeys.