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Tui Cruises Soar: Best Start to Financial Year
10 Feb
Summary
- Tui achieved its best financial year start with strong cruise and holiday demand.
- Quarterly revenue stabilized at 4.9 billion euros, with guest numbers up.
- Underlying earnings in cruises surged by 70.8% to 82.3 million euros.

Tui has announced its strongest financial year opening, bolstered by exceptional demand for cruises and winter travel. In the quarter concluding December 2026, the Germany-based travel firm reported stable revenues of around 4.9 billion euros.
Guest numbers rose by 2.2% year-on-year to 7.1 million, with packaged trips seeing an 8% increase. Tui maintained its revenue growth forecast of 2% to 4% for the current financial year. The company highlighted significant growth in its cruise division, where underlying earnings jumped by 70.8% to 82.3 million euros due to high demand and fleet expansion.
Furthermore, Tui's holiday experiences sector experienced an 8.9% rise in underlying earnings, marking a new record for its hotels and resorts. The markets and airline business also demonstrated strong booking momentum for the current winter and summer 2026 periods, aided by higher average prices. Overall group earnings before interest and taxes climbed to 77.1 million euros from 50.9 million euros a year prior.
CEO Sebastian Ebel expressed satisfaction with the first-quarter results, emphasizing sustainable growth through the company's strategy. He noted the continued profitability and growth in hotel, cruise, and tours and activities segments, alongside positive early results in markets and airline operations. Despite these strong performance indicators, Tui's shares saw a decrease of around 5% in early trading.




