What is the new partnership between Tubi and Nielsen?

Tubi has entered a multiyear agreement with Nielsen to gain enhanced access to audience measurement, streaming platform ratings, and ad intelligence data.

How much of TV viewership does ad-supported streaming account for?

In the fourth quarter, ad-supported streaming accounted for 74.2% of overall TV viewership, a new record.

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Tubi Partners With Nielsen for Deeper Audience Insights

Q: What is Tubi's standing among streaming services?

Tubi is the top-ranked fully free, ad-supported streaming service and a top AVOD platform by reach among audiences aged 18 and older.

5 Feb

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Summary

Tubi expands Nielsen partnership for audience measurement.
Ad-supported streaming hit 74.2% viewership in Q4.
Tubi ranks high among free ad-supported streaming services.

Tubi Partners With Nielsen for Deeper Audience Insights

Tubi has finalized a multiyear agreement with Nielsen, significantly expanding their existing partnership. This new deal grants the Fox-owned free, ad-supported streaming service deeper access to Nielsen's audience measurement tools, including streaming platform ratings, national TV research, and ad intelligence.

This enhanced data will enable Tubi and its advertisers to make more informed decisions regarding media planning, workflows, and campaign execution. Nielsen measures over a trillion minutes of streaming viewing monthly across all apps.

Ad-supported streaming achieved a record 74.2% share of overall TV viewership in the fourth quarter, marking a 9% increase from the previous quarter. Tubi contributed 6.2% of this ad-supported streaming share. The platform ranked as the top fully free, ad-supported streaming service and a top AVOD platform by reach for audiences aged 18 and older.