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Truecaller Study: India's App Habits Revealed
3 Dec, 2025
Summary
- Truecaller's report analyzes urban smartphone users' app engagement.
- Users show habitual patterns and high-intent audience profiles.
- The platform provides verified incremental reach beyond digital channels.
A new analysis from Truecaller sheds light on the app engagement habits of India's 400 million urban smartphone users. The study, leveraging passive mobile behavior data, indicates significant habitual usage and identifies a distinct audience profile characterized by high intent.
The report highlights Truecaller's role as a crucial daily touchpoint where users seek clarity before acting. This trust-based engagement creates high-attention moments, offering brands additive reach and enabling engagement with users primed for action. The platform identifies approximately 56 billion unwanted calls blocked in 2024 alone.
This research demonstrates that Truecaller delivers a verified incremental reach of 26 to 38 percent, often surpassing other digital advertising avenues. The platform's habitual, high-frequency engagement builds additive attention, ensuring meaningful interactions with a significant portion of India's smartphone user base.
