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Trent Expands Stores Amid Consumer Sentiment Rise
12 Jan
Summary
- Trent is growing its store presence in large cities and smaller markets.
- Consumer sentiment is gradually improving with a positive medium-term outlook.
- Trent's value retail format, Zudio, has opened over 700 stores in four years.
Trent, the nation's largest fashion retailer by market value, is intensifying its strategy of store portfolio growth and optimization, according to CEO P Venkatesalu. The company is pursuing an expansion that will see new outlets established in large cities where it already operates, while also venturing into smaller markets. This dual approach aims to capitalize on gradually improving consumer sentiment and a positive medium-term outlook.
The retailer has demonstrated an aggressive expansion pace, with its value format, Zudio, alone opening more than 700 stores over the past four years. This rapid growth mirrors strategies of global players like Inditex and Primark, who leverage dense store networks for enhanced bargaining power. Trent emphasizes building an agile organization capable of adapting to consumer trends and market signals.
Despite facing increased competition in the value retailing segment and a persistent slowdown in demand for lifestyle products, Trent remains focused on its growth trajectory. The company acknowledges the complexities and advantages of scale, noting that progress is iterative. The strategy is to continually evolve and pursue exciting opportunities within the consumer space, adapting to changing market dynamics.
