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Trent Bets Big on India's Smaller Cities
16 Feb
Summary
- Trent plans expansion into smaller Indian cities and towns.
- The retailer is focusing on demand growth outside major metro markets.
- AI and data analytics guide new store location identification.
Fast-fashion retailer Trent is significantly increasing its store presence in India's smaller cities and towns, anticipating substantial demand growth beyond its traditional metropolitan strongholds. This strategic shift sees a majority of new openings occurring in emerging urban centers and peripheral micro-markets.
The Tata group firm, operating well-known brands such as Zudio and Westside, has already expanded its network to over 1,100 stores. A considerable number of these new outlets, particularly Zudio, are situated outside major metropolitan areas, reflecting a wider industry trend of retailers targeting India's burgeoning middle class in smaller cities.
Trent is employing advanced technologies, including artificial intelligence and external data analytics, to identify prime locations for its new stores. This data-driven approach, alongside the use of automation and analytics in operations, is designed to enhance efficiency as the company embarks on this ambitious expansion phase.
