Persona Powers Ticketmaster's Fan Checks

Ticketmaster is implementing a partnership with Persona Identities Inc., operating as Persona, to enhance ticket purchasing security. This collaboration aims to ensure that genuine fans, rather than bots, have a better opportunity to acquire tickets.

When suspicious activity is detected, Ticketmaster may prompt users with security checks. These checks can include submitting a selfie, which typically takes under two minutes, or providing a government-issued photo ID, such as a driver's license or passport, in certain scenarios.

Persona uses secure technology to confirm a buyer's identity by comparing a submitted selfie with the photo on their identification. Successful verifications mean Persona will store user data for a maximum of 60 days. However, unsuccessful verification attempts may lead to data retention for up to three years, with consumers advised to contact Persona directly for data deletion.

Cybersecurity consultants view Ticketmaster's adoption of these measures as potentially advantageous for consumers, given the prevalence of bots and scalpers targeting the ticketing system.