Brisket Crisis: Texas BBQ Favorite Cuts Iconic Menu Item

Andrew Soto, owner of the acclaimed Butter's BBQ in Sinton, Texas, has made the unprecedented decision to stop selling brisket daily. This move, announced on September 20th, comes after a significant increase in wholesale brisket costs, which would have necessitated a price of $51 per pound for customers already paying $37.

Butter's BBQ, twice recognized on Texas Monthly's Top 50 barbecue list, has seen brisket account for over 70% of its food expenses. The restaurant, established in 2017, has struggled to absorb the continuous cost increases. Brisket prices previously listed in 2025 were $34 per pound, and five years prior, around $24 per pound.

The broader Texas barbecue scene is feeling the pressure. Years of drought and high operational costs have led to the smallest U.S. cattle herd in 75 years, driving retail beef prices up. Other restaurant owners report similar struggles, with beef costs climbing significantly over the past two years.

Consumers are also experiencing the impact of these rising beef prices at grocery stores. While some advise swapping beef for more abundant and cheaper proteins like chicken or using less expensive cuts, buying beef in bulk from local farms is also suggested as a cost-saving measure.