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Tesla Unveils Affordable Model Y SUV to Boost Flagging Sales
7 Oct
Summary
- Tesla to reveal cheaper Model Y SUV on October 7, 2025
- Aims to reverse declining sales and regain market share
- New car based on existing tech and design, priced below $30,000
In a bid to reverse declining sales and regain lost market share, Tesla is set to unveil a more affordable version of its popular Model Y SUV on October 7, 2025. The electric vehicle maker has long promised mass-market vehicles, though it had previously cancelled plans for a new $25,000 model.
The car expected this week is an "affordable" vehicle based on Tesla's current manufacturing and design platforms. Chief Executive Elon Musk had said the new model would be priced below the "key threshold" of $30,000, including U.S. EV tax credits. However, with the tax credit ending last month, prices have effectively risen by $7,500, putting pressure on Tesla to deliver a truly budget-friendly option.
Tesla has been grappling with slowing sales of its aging lineup as competition has grown rapidly, especially in China and Europe. The company has already launched a refreshed version of the Model Y, but the new affordable variant is seen as crucial to reaching Musk's ambitious goal of delivering 20 million vehicles over the next decade.
