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Tesla Recovers Market Share in Europe
2 Mar
Summary
- Tesla's registrations rose 55% in France and 32% in Norway in February.
- European sales for Tesla dropped 27% in the previous year.
- Cheaper versions of Model Y and Model 3 began rolling out late last year.
Tesla experienced a notable stabilization in its European market share during February, official data revealed. In France, the electric vehicle manufacturer saw its registrations surge by 55%, while Norway reported a 32% increase. This positive performance occurred even as many competitors faced declining sales.
This marks a potential turnaround after two consecutive years of falling sales in Europe, which had seen a 27% drop last year. Factors contributing to the previous decline included rising competition, particularly from Chinese EV brands, and an aging model lineup.
Introduced late last year, cheaper versions of Tesla's popular Model Y and Model 3 are now rolling out to consumers. The company's overall market share in the EU, Britain, and EFTA saw only a marginal dip in January compared to the previous year, though it remains below earlier peaks.
