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TCC Heir: Family Legacy Meets Modern Vision
1 Jun
Summary
- Thapanee leads Berli Jucker PCL, a first for the firm.
- Her parents built TCC Group, a multi-billion dollar empire.
- Family wealth is estimated at $10.5 billion by Forbes.

Thapanee Techajareonvikul, the fourth child of Thai business magnate Charoen Sirivadhanabhakdi, assumed the role of CEO and President of Berli Jucker PCL in 2023. This appointment marks the first time a woman has led the storied retail and packaging firm. She draws inspiration from her late mother, Wanna Sirivadhanabhakdi, who was instrumental in building the family's multi-billion-dollar TCC Group. Thapanee emphasizes her parents' equal treatment of their five children, each now leading a segment of the vast empire.
Growing up, Thapanee observed her parents' business acumen, learning the value of hard work, humility, and win-win partnerships. Her mother provided a balance to her father's risk-taking, ensuring mutual respect in their 51-year partnership. Thapanee aims to foster a professional yet familial environment at Berli Jucker, which employs 61,000 people, noting that women comprise a significant portion of its workforce and management.
The TCC Group's extensive portfolio includes retail giants like Big C and significant property holdings managed by her siblings. Forbes estimates the Sirivadhanabhakdi family's wealth at $10.5 billion. While the second generation actively manages the conglomerate, Thapanee indicates the third generation will have more freedom to choose their career paths within or outside the family business.